Friday, February 22, 2008

#3 Don't skimp on video quality

This tip is, without a doubt, another very important one to always keep in mind. It can be the key factor in whether you succeed as a content provider.

What do we all go to YouTube for? To read comments, right? Sure, but what else? Videos, of course!
YouTube is loaded with millions of different videos, covering a huge variety of subjects. Unfortunately not all videos are of good enough quality. Sometimes I can’t believe some of the videos I come across. They
make me wonder what the original content provider was even thinking at the time of production.

This may sound harsh, but it is extremely important to provide content in the form of (at least) good quality. How do you go about doing this? Follow these simple rules and you’ll be impressing your viewers in no time:

  • Pay attention to lighting. In terms of video quality, there is nothing more important than lighting conditions. There is no excuse for a poorly lit environment, as there are many ways to avoid it. The most obvious one is common sense. Look around you and decide whether you are in the right lighting conditions to be shooting a video. If it’s still too dark, then try your best to use a light source, such as a desk lamp.
  • Keep a steady frame rate. The frame rate is the number of still frames you see in one second. When put together, the frames form your video. The native frame rate for video is 29.97 frames per second (FPS). For web video, however, 12 or 15 FPS should be just fine. An important thing to keep in mind is the higher the frame rate you use, the larger file size your finished video will be. You can usually adjust the frame rate when exporting your video. This depends on the video editing application you use.
  • Choose a resolution. In layman's terms, resolution is the number of pixels or the quality of the image you see on the screen. Typically when uploading to YouTube, a video with a resolution of 320 x 240 will do just fine.
If you keep these few tips in mind at all times, you will have no problem achieving good video quality results. Viewers are there for the content. The least you can do is provide the content in a pleasurable manner.

2 comments:

Unknown said...

That's great advice, but what about me. I don't have a very good quality video camera to shoot with. What can I do? Have you seen some of the videos I've uploaded to YouTube? The quality is quite poor but I don't know what I can do about stuff. I usually just do that quick capture feature from YouTube. My name on YouTube is JoshKeatonFan. Pay no attention to my name in the comment, I just like the name like that. My real name in real life is Sean.

Anonymous said...

Sean, just like David said it looks like your problem is lighting. In your latest video the lighting is very poor, get some stronger lights. Also if your camera is poor you wont get great quality.

And David, I usually use 420x360, works good for me.