Earlier we discussed the importance of being yourself. While this is crucial to getting yourself out there, there is another important factor to consider: other users. Sometimes the key to success is right in front of your own eyes. I’m talking about your competition; even your friends.
There are so many different users providing similar content, but in different ways. In some cases, these users have what you need. Let’s face it; numbers have to do with everything if you want to become known on YouTube. It’s the number of views... how many comments a particular video receives... and most importantly, the number of people you convince to subscribe to your channel. While you can certainly gain all your exposure on your own simply through content, it also helps to keep a close eye on users providing the same kind of content you are. This is where it gets competitive.
The first thing you can do is study your competition’s content. Decide which user is bringing in more subscribers and why. What makes you or them that much better? Also be sure to read viewer comments on both sides. Doing this will give you a good idea of who wants what.
The second strategic action is a pretty sneaky one, but it definitely works. If you see your competition has a video that is attracting a lot of viewers, take advantage of the situation. Post a video as a response to that video and some of your competition’s viewers are likely to see your contribution. This alone can bring in more than a few subscribers. Stealthy? Yes. Does it work? Oh yeah.
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