Friday, March 7, 2008

#9 Keep things interesting

Do you have a favorite TV show? You probably do. And why is it your favorite? If I had to guess, it is because the writers do a nice job of keeping you entertained. They keep the content fresh and the story line flowing. Producing videos for viewers on YouTube is no different.

If you are serious about providing content, you have to keep things interesting. This is especially
true if you have a growing subscriber base. The more viewers you have, the more difficult it is going to be to please everyone. Instead of randomly uploading video after video, try to plan the order of content in an
interesting manner. In other words you have to vary your content and space out your topics. Not everyone has the same taste, therefore you have to compromise sometimes.

For example I provide a wide variety of videos. While most of my videos are technology related,
once in a while I upload more family-oriented content. One week I will upload a video relating to computers, while the following week I share the moments of a family vacation down the shore. I try to
divide my content equally, therefore I attract the majority of my viewers at different times. It’s really quite simple; it just takes some planning ahead of time.

Also if you have a particular style you record in, try to mix it up once in a while. I guarantee you your
viewers will notice and content will feel “fresh” for the most part. Treat your YouTube channel like a TV show and you will be a success.

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