#6 Tag, tag, tag!

Now let’s talk a little strategy. If you want to stand out in the YouTube community, you have to play it smart and think of certain things ahead of time. Uploading a video is just step one of the process.

Step two is tagging your videos properly. Applying tags is extremely simply, but each one counts big time. So what are tags, exactly? In short they are simple keywords that relate to your video. When users search for a video, the search query is actually targetting not only the title of your video, but the tags of which you applied when uploading.

A good example of this would be myself searching for videos relating to the Macintosh computer platform. Typically I would type something like “Apple computers” in the search form and YouTube would return the results. Any videos with the keywords “Apple” or “computers” attached would display in the search results. Got it?

There is practically an art behind video tagging. Every single keyword counts and the ones you choose can determine whether a video is popular or not. Please be legit when it comes to doing this, though. There are a number of users who apply random popular tags to videos, when in reality they have nothing to do with the original content. This is simply done to attract more viewers and honestly, it’s cheating. Tag with care.